Prepare the Job Posting/Ad

The Job Posting is the actual “ad” that you will post online, in a newspaper, etc. to advertise the current job opening. If you have taken the time to prepare an effective Job Description (see Write a Job Description under DEVELOP HR PLAN), then you should be a in a good position to prepare the job ads.

Having a clear job posting will help you to attract the right job applicants. Putting time and effort into clearly identifying what you are looking for in terms of skills and qualifications will save time later when you are screening applicants.  It is especially important if you are posting jobs on online job search sites that you use the right words to describe what you are looking for.


Your job posting should draw from the job description, but will also include other important information about the position that is available:

  • Job title
  • Brief description of company/organization
  • Candidate specification
  • Qualifications and experience
  • Job description
  • Location and salary.

Components of an Effective Posting

Business Development Bank of Canada identifies these five key components of an effective job posting which are excerpted below:

  • Put the title of the job in bold. Make sure the job title is understood by everyone in your industry, and try to avoid using a job title that is unique to your own company.
  • Write a short “leader” paragraph, which is a few lines at the beginning of the ad to tell the reader why you are a good company for which to work. You might include your values, mission or vision. Has your company won an award recently? Is it recognized as an excellent place to work? Blow your own horn!
  • Describe the challenge. Summarize the most important parts of the job description: the handful of tasks that are most important and have to be successfully carried out.
  • List the qualifications you are seeking. Before you write this section, ask yourself and other key people in your company: “Who is our ideal candidate?” Collate these attributes and qualifications, check them against the job description you have prepared and list them in priority order. You won’t have room to list them all, so just list the most important qualifications.
  • Clearly state in the posting how you want applicants to apply for the job. State what items you want to receive (such as resume, references or other relevant documents), whether you want people to apply in person, by mail, via fax or via email. If you don’t want phone calls, state “No phone calls please.” Give a deadline date and time.


The PEI HR Toolkit includes the following Job Posting template that can be cut and paste into a new document and insert your own details. We have included the key content here for ease of reference.

{Title of Job}

{Location of Job}

Company: {Name of Company} provides {products or services the company provides} to {describe your customers}. {Name of Company} {explain why the company is a good place to work}.

Job Description: Your main responsibilities will be {give a detailed overview of the responsibilities of the position}. On a day-to-day basis, you will be expected to {list the main tasks associated with the job}. To achieve this, you will be working {alone, as part of a team, as leader of a team, etc.}. Your work will enable the company to {state why this job is important to the company}.

Requirements and Qualifications: You will be a {explain the type of person you are looking for: e.g. motivated, good leader, self-starter, etc.}. You will have completed (educational requirements} and will have a minimum of {years} of experience in {type of work}. You will have demonstrated strong skills in {name skills, e.g. time management, organization skills, leadership, communications skills} and will be {note any special requirements that the person will need to meet; for example, willing to travel, available for weekend and evening work, available on short notice, able to lift 50 pounds, etc.}.

How To Apply: Applications may be submitted by {mail, e-mail, fax, etc.} no later than {Deadline for Applications} to:

{Company Name}

{Competition Number: if applicable}

{Mailing Address}

{Telephone Number}

{Fax Number}

{E-mail Address:}

{Website Address:}

Attention: {person or position, if applicable}


If you are preparing a job posting that will be going online, you will likely be asked to provide keywords to guide the job seeker’s search. Here are keywords that you should consider to ensure that your ad shows up in the results when suitable candidates conduct a search of online postings:

  • Job title (and other similar titles that may be used)
  • Education requirements
  • Any specific certifications or other qualifications
  • Key descriptors from the description of essential requirements and responsibilities


Develop the job posting

HR Council’s HR Toolkit provides comprehensive tips and guidelines.